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I have authored, ghosted, or collaborated on more than fifteen business books, almost all of them published by well-known houses. Two were published under my Content Publishing Imprint to save time, maintain control, or shorten the format.
I cannot show all the books I've worked on because some clients hire me as a ghost, which precludes me from broadcasting my role on the Internet. A few of the books below have gone out of print, but are available at amazon.com, abebooks.com, powells.com, and other sources.
If you're an aspiring author, be sure to check out Writing the Breakthrough Business Book. It will save you time, money, aggravation, and disappointment — and dramatically improve your chances of success. You can order this book directly from me by sending a check for $29.95 ($27.95 plus $2.00 shipping and handling) to the address at my contact information.
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The Complete Idiot's Guide to the Great Recession
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The Complete Idiot's Guide to the Great Recession provides as unbiased an account as you are likely to find of the financial crisis of the late 2000s, the events that led to it, and the economic downturn that followed. My goal in writing this book was to research and understand what happened and why, and then to provide the clearest possible account of the crisis and the recession and their causes and effects. In this book, I also explain how policies supported by both major U.S. political parties not only worsened the recession but have eroded the American middle class over the past 30 years. Chapters on the Social Security "time bomb" and the failure of health insurance reform examine two further dangers posed to the U.S. economy. This book is available at all online bookstores and chain and independent booksellers.
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Writing the Breakthrough
Business Book
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This book breaks down the process of developing a business book idea, preparing a book proposal, getting it sold, writing the manuscript, and seeing it through successful publication. It includes an actual book proposal that sold, a glossary of publishing terms, and contact information on more than 30 business book publishers. To learn more, see Breakthrough Biz Book at this Web site. This book won the 2004 Publishers Marketing Associaton Ben Franklin Award in the business category.
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Executive Search and Your Career
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Executive Search and Your Career, written by me and published by the Association of Executive Search consultants, the global industry association for retained executive search firms, explains how to work with "headhunters." This 100-page booklet amounts to a primer on career management for executives. It's also a great example of a self-published volume for a special audience and purpose.
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For Love & Money
(Condensed Edition)
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For Love & Money by noted California trust and estate attorney John Ambrecht and psychiatrists Howard Berens, MD and Richard Goldwater, MD shows high net worth families and family businesses — and their advisors — how to keep family issues from eroding wealth. I excerpted and (under the Content Publishing imprint) published this 100-page edition of a full-length Xlibris volume for Families & Wealth, LLC, to rave reviews from attorneys, trust officers, wealth managers, and life insurance professionals.
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Sales and Marketing the Six Sigma Way
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Sales and Marketing the Six Sigma Way by Mike Webb, president of Sales Performance Improvement, Inc. and the world's leading expert on sales process improvement, applies process improvement to sales and marketing. Mike (who generously gave me "with Tom Gorman" cover credit) shows how to analyze your customer's buying process and how to design and implement your sales process accordingly. Published by Dearborn/Kaplan, this volume is a must for anyone in sales or marketing.
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TechnoLeverage by Mike Hruby, president of Technology Marketing Group, showed how to make money by applying technology to customers' problems, pricing creatively and competitively, and managing margin at every point along the technology adoption curve. Applicable to all technologies (not just IT), this book was one of two I've worked on to be given full-length coverage by Executive Book Summaries.
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The Complete Idiot's Guide
to MBA Basics (2nd Edition)
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The Complete Idiot's Guide to MBA Basics is a business school between covers. Now in its second edition, this book explains management, accounting, finance, financial statements, marketing, sales, product development, strategic planning, and entrepreneurship. Loaded with analytical tools, examples, and cases, it's indispensible for students, and a terrific reference for managers and anyone who needs to know more about business.
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The Complete Idiot's Guide
To Economics
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The Complete Idiot's Guide to Economics provides clear, lively explanations of supply and demand, prices, recessions and expansions, inflation, unemployment, incomes, taxes and government spending, deficits, Social Security, the Federal Reserve and interest rates, foreign exchange and international trade. In the Foreword to the book, Stuart Varney, CNN's business news anchor from 1980 to 2001, says: "Television makes a poor economics teacher. However, The Complete Idiot's Guide to Economics makes an excellent economics teacher. Tom Gorman cuts through the jargon that economists enjoy using and makes abstract concepts concrete."
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The career strategy of Multipreneuring ensures your prosperity and fulfillment regardless of the economy and employers. Written by me and published by Fireside/Simon & Schuster after the white-collar recession of 1991-92, this book's time has come again. Multipreneuring calls for multiple skills, careers, and income streams. Based on more than 40 interviews with actual Multipreneurs, this title is (for reasons unclear to the best minds in book publishing) now out of print — but copies are still out there.
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| Business Is a Contact Sport
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Business Is a Contact Sport by Tom Richardson and Augusto Vidaurreta with Tom Gorman treats all relationships as valuable assets and shows how to manage them as such. It covers not just customer, employee, and supplier relationships, but those with investors, lenders, strategic allies, universities, government agencies, charities, the media, even competitors (and, of course, family and friends). Tom and Gus, now venture capital investors, built Systems Consulting Group from a $100 investment into a company of 200 employees twice named to the Inc. 500, and sold it to a major competitor.
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Big League Business Thinking
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Big League Business Thinking by Paul Miller, Ph.D., with Tom Gorman explains how each of us thinks, and how to play to our strengths and address our weaknesses. Dr. Miller headed The Miller Institute, an executive evaluation and development firm that employed his methods, based on the Myers-Briggs personality types. Dr. Miller literally shows how to improve your thinking and how to understand others' thinking. This Prentice-Hall title was a main selection of the Newbridge Executive Book Club.
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