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Although every person may have a book in them, that is not true of every business. To assess the potential of your business or your work as the subject of a book, ask yourself and honestly answer these questions:
- Does our company have a record of success (and some failures)?
- Is there something proprietary, special, or unique about what we do? Is the potential for something proprietary or unique here?
- Are we working in a “hot” area? Is there a “wow factor” in our work? Are we tuned into any current but durable trend?
- Is the business at least five years old?
- Do we have written materials, such as marketing literature, seminars, speeches, or white papers, that explain what we do?
- Are we willing to share our ideas and experiences openly with the public?
- Will some clients or customers act as case histories or speak for attribution about our work?
- Do I have a clear idea of what a reader would get from spending 250 pages with me?
If you answered “yes” to most of these questions, there may well be a book in your business.
If you answered "no" to most questions (and still want to write a book), you probably need more experience in your current business, more creative approaches to your work, or more actual material for a book, such as original research or richer case histories.
© copyright 2009 by Tom Gorman
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