"The most effective branding tool I know of is a commercially published book. And Writing the Breakthrough Business Book is the most effective tool to make that happen."
— Alan Weiss, Ph.D., author,
Million Dollar Consulting and
The Ultimate Consultant
If you are a consultant, entrepreneur, executive, or expert who wants to write a book, Writing the Breakthrough Business Book will help you get there. If you are a professional (or aspiring) writer who wants to break into business books, this book will show you how.
Writing the Breakthrough Business Book takes you through every step in the process of conceiving, developing, writing, selling, and promoting a business book. Here, you will learn how to:
- Develop an idea into a marketable idea
- Write a book proposal that gets editors excited
- Find and work with an agent who handles business books
- Avoid needless costs, delays, and blind alleys in the publishing process
- Make money by promoting your book and your business
This book focuses only on business books. For clarity and realism, it explains how actual books achieved breakthrough status and uses excerpts from book proposals that sold and books that were published.
Writing the Breakthrough Business Book also includes:
- a copy of a book proposal that sold to a major publisher
- techniques that bring business material to life
- insider tips for promoting your book
- a glossary of publishing terms
- contact information on more than thirty business book publishers
If you plan to work with a ghostwriter, this book is indispensible. It explains the entire publishing process and ways of troubleshooting problems that arise in that process. This book will give you a clear picture of the work — and the risks and rewards — involved in writing and publishing a business book.
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